Nov. 8, 2023 |
FAIRPORT, N.Y. November 8, 2023
Seneca Foods Corporation (NASDAQ: SENEA, SENEB) announced today that it has purchased assets related to the Green Giant U.S. shelf-stable business from B&G Foods.
In connection with the sale, the Company has entered into a license agreement for use of the Green Giant brand name for Green Giant shelf-stable products. B&G Foods will retain ownership of the Green Giant trademarks. The sale does not include Green Giant frozen, Green Giant Canada or the Le Sueur brand which will remain with B&G Foods.
Paul Palmby, President and Chief Executive Officer of Seneca Foods Corporation.
“We are excited to add the iconic Green Giant brand and shelf-stable products to our portfolio of canned vegetable offerings. Having co-manufactured much of this product for B&G Foods for many years, we have long admired the strength of the brand in the market and look forward to its continued success.”